Dirk NEUGEBAUER
He believes in human-centered design solutions enabled by disruptive technology.

Summary:
Currently Dirk is ramping up a European wide disruptive strategic design and innovation boutique with a strong focus on Smart Cities, Intelligent Buildings, 5G, AI and robotics.

In Dirk Neugebauer’s most recent assignment as Executive Director and Global Practice Lead IoT & connected Products, Reply Group —he was tasked with transforming the culture, core IoT processes, and governance to accelerate innovation; and driving enterprise-wide deployment of the latest digital technologies such as AI, AR, IoT, blockchain and digital twins. 

Dirk’s prior career spans two and a half decades of manager and officer-level assignments at global design & technology companies, directing the development and market deployment of breakthrough solutions.  His leadership profile is marked by a collaborative approach at the executive level and a dedication to managed personal accountability at the operating level.

  • Executive Partner Esplendor Group & Global CIO Cronos Industries (Robotics)
  • Former Executive Director & Global Practice Lead IoT & Connected Products Reply Group.

  • Former Executive Director & Global Practice Lead Technology Design Designit.

  • Former Founder & Executive Director of Digitas in Germany.

  • Former Regional Creative Director CEMEA Saatchi & Saatchi
  • 25+ years of experience in designing & developing disruptive digital product & service experience.

  • Extensive experience in China & Middle East


Dirk is heavily working into future topics cross-industry like AGI, mobility, health tech, bank & financial services, decentralized technologies and robotics.

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